All Simulations

In this strategic management simulation, participants act as directors of their own sports retail company. They create and launch a business strategy, then make operational decisions to outperform competitors across market segments. The objective is to make decisions that have the greatest impact on improving company performance and increasing stock value. The simulation allows students to design, launch, and manage their own strategy for their own sports retail company. This begins with outlining their company's vision, setting targets and SMART objectives, undertaking SWOT, PESTLE, stakeholder analyses, and determining the value model, CSR strategy, and other considerations.

My Marketing Experience (MMX) is a marketing simulation where participants act as the marketing management function of a jeans brand. They create their own marketing strategies and plans, conducting SWOT analyses, customer segmentation analyses, positioning and branding, setting objectives and KPIs, and implementing marketing tactics using the full marketing mix. The simulation consists of eight rounds, where each round represents a quarter of a calendar year. The aim is for participants to work effectively in teams and compete to gain market share during each round. Players learn about key marketing theories and are empowered to make high-level strategic decisions to improve their jeans brand: one that has a strong focus on brand awareness, brand image, and brand loyalty.

This international business simulation engages business professionals in managing a multi-national company, similar to Apple, Huawei, and Samsung, the company's main line of business is smartphones. Participants compete in teams over multiple rounds, each representing one year of business operations. Teams must make strategic decisions on market entry strategies for regions they wish to penetrate. In each market, they can either diversify or apply a global strategy. Participants must remain informed about global developments—including economic changes, geopolitical events, trade disputes, protectionist policies, and advancements within the technology sector.

In this case study, the participant manages a company that is already up and running and earning income from product sales. It has all the machinery and employees necessary for production. The participant’s goal is to make the business succeed within a year by building up new sales channels, accomplishing innovation projects, and stabilizing the company’s economic status. In addition, the participant will manage the end-to-end lifecycle of the product, from the conception of the idea, through its production, and up to sales.

My Management Team is a business simulation developed to enable participants to practice fundamental concepts of business management. Individuals collaborate in teams to manage small production companies, competing to achieve the highest performance scores through strategic decision-making. This simulation offers a hands-on opportunity to gain insight into various business functions and their operations. During each round, teams make key decisions regarding production quantities and product launches in selected target markets.

In this management accounting simulation, players manage the operations and finances of a large chocolate confectionery company. Working in teams, roles should be clearly determined. Financial strategy should be formulated with the ultimate aim of increasing revenues and reducing costs and overheads. The simulation introduces techniques like Direct Product Profitability Analysis, Direct Customer Profitability Analysis, Porter’s Value Analysis, as well as budgeting techniques. Strategic performance metrics such as ROI, RI, and EVA are provided after each round, same can be calculated by teams using company data. Each round represents a year, and unexpected events challenge participants to critically assess both quantitative and qualitative information relevant to strategic management accounting.

In the Tour Operator business simulation, participants work in teams to manage their own online travel and tourism company. Teams should decide on destinations’ offerings for targeted groups based on their business strategy. They should also determine what service levels should be required, what allotment deals to procure, and what prices to charge. The overall aim is to improve company performance, increase market share, and outperform the competition by gaining points via the simulation's Balanced Scorecard. This business simulation is played in rounds where each round is equivalent to one year of operations. In each round, the teams conduct an internal and external analysis consisting of indicators such as market shares, market segments, financial position, news events, local representative results, Balanced Scorecard and more.

This case study offers practical insights into business management, focusing on management accounting in the food industry. Learners run a virtual company, making decisions that affect its economic performance and reviewing periodic financial reports. The simulation covers company financial report structure and content. Learners access video resources and a knowledge base with useful text and audio materials for deeper understanding.

In the Trainers Start-up simulation, student teams run a start-up sports shoe company, analyzing data and refining entrepreneurial skills to develop and implement growth strategies. Competing over several rounds, they track results using KPIs, make strategic decisions, and adapt to external events to boost performance on the Balanced Scorecard. The simulation offers hands-on experience in launching a business, requiring students to consider barriers to entry, investment, HR, and inventory—factors that help shape product direction and ensure objectives and KPIs are realistic.

In this case study, the participant is the general manager of a company that is producing exclusive designer silverware, mainly for high-class restaurants and hotels. The company “Forknello” has been in the market for a while, it has faced various crises over different periods. The participant has recently joined the company, and they will need to resolve three different life-stage crisis situations. The aim is to lead the business through three different situations. Identify the crises and associated risks, and find a solution for them in order to stabilize the company. Each chapter in this module covers a different management topic that will help the participant lead the company. The participant will learn more about crisis management through three different simulations.

Participants will be managing a fintech company responsible for a mobile application used to track income, spending and monthly household expenses. The product is offered to customers through a monthly subscription model. The goal for participants is to acquire as many subscribers as possible and retain them over time.

This case study is designed to illustrate the complexities involved in a green transformation. As the manager of a manufacturing company, the participants are responsible for making decisions about green transformation such as the use of sustainable raw materials, technological advancements, environmentally focused marketing, shifts in employee mindset, and customer expectations. The key challenge is to lead the green transformation while maintaining company profitability.

In this business simulation, participants are the managers of a medical technology company. The company is planning to design a new application for smartwatches that will collect the user's health data to promote healthier lifestyles. The company aims to maximize monthly subscribers and improve the app simultaneously. After completing this simulation, participants will gain key business skills and management practices.

In this case study, participants will assume the role of an executive at a med-tech company, responsible for overseeing the operations of a product—specifically, a smartwatch health application called HealthCare. Engage in the dynamic field of digital marketing by managing the establishment of social media platforms, developing a strategic pricing model, and mastering comprehensive market segmentation techniques.