Create a robust digital marketing strategy
Get ready for the unpredictable future
Smart Health
In this case study, participants will assume the role of an executive at a med-tech company, responsible for overseeing the operations of a product—specifically, a smartwatch health application called HealthCare. Engage in the dynamic field of digital marketing by managing the establishment of social media platforms, developing a strategic pricing model, and mastering comprehensive market segmentation techniques.
What You will Practice in this business simulation
This business simulation will cover the following areas:
Formulate effective pricing strategies
Apply and implement market segmentation
Leverage online marketing channels
Introduce products and services to the online marketplace
Enhance brand visibility through social media marketing tools
Customize product development as per your marketing strategy
Gain insight into the fundamental financial operations of a startup enterprise
Click to know more about this interactive AI-based simulation module
We enable businesses, professionals, and practitioners to experience and manage real business scenarios in a risk-free environment.
Interactive AI-Enabled Business Simulation Software
The simulation software uses embedded algorithms to amend scenarios based on difficulty level. In addition, AI chat serves as a supplementary resource for participants to receive a truly personalized learning experience.
Integrated Knowledge Base
The knowledge base provides users with access to a variety of materials presented in various formats; this includes training videos, articles, frameworks and other materials focused on content-related topics. These resources are designed to introduce users to new concepts and offer guidance throughout the simulation.
Supporting Charts / Graphs, Instant Messages & Videos
Mohakat business simulations are fully loaded with various business frameworks, models, charts, graphs, ready market analysis tools and templates. This enables participants to perform macro and micro analysis at country, industry, market, and business level.
Teamwork, Competition and Fun
Participants get the chance to work in diverse teams, improving problem-solving and decision-making. This enhances morale, communication, and trust, while easing stress and workloads. Competing teams create a fun and rewarding experience.
Decision Making
It’s all about business decisions. Mohakat simulations enable participants to overcome organizational silos and make decisions in various functional areas such as Strategy, Operations, R&D, Marketing, HR, and Finance to connect the entire organization with a single source of truth and purpose.
Financial Reports
After each round of operation, the impact of decisions made are reflected in the financial reports. This includes Balance sheet, Income statement, P&L statement with insightful messages and reminders.
Performance & Results
The system has auto evaluation based on simulation module specific KPIs. Participants can check their performance at the end of each round and take necessary actions accordingly.
